Media Relations

Whether you are a client facing a high profile case likely to be subject to intense media scrutiny, are a professional concerned about undue and unwarranted media attention, or are an attorney who needs advice on how to walk a client through media minefields, call us. The firm of Swift and McDonald can answer your questions, and guide you in how best to use media interest to your advantage.

We know that for a professional, reputation is everything. A single unproven allegation of wrongdoing can draw overwhelming media attention, and leave a lifetime of hard work in ruins. Knowing what to say and when to say it without jeopardizing a client’s legal defenses is critical to defending someone in professional practice.

Charles Swift has an extensive background in media relations. He has lectured at legal educational seminars, both nationally and internationally, on how to handle the barrage of the media and how to win a case in the court of public opinion. His strategy is both defensive—helping protect clients from the media—and proactive: using media coverage to a client’s advantage, to tell a client’s story.

He speaks from firsthand experience. Charles handled one of the most high profile cases on the War on Terror in the past five years. He represented Yemini national Salim Hamdan in the first war crimes trial since World War II at Guantanamo Bay, Cuba, in the full glare of the media spotlight. National and international media scrutiny was an intense, daily occurrence. Through a variety of tactics, Charles ensured that his client’s side of the story was fairly and fully covered.